Quantium and Endeavour Group to launch customer intelligence engine for Drinks industry

For the first time, Endeavour Group trade partners can see how their whole market is performing, not just their own sales, in one platform powered by Quantium.

Quantium and Endeavour Group have given the brands and producers that sell through Dan Murphy’s and BWS direct access to a complete view of the drinks market. Distilled Data, powered by Quantium Q.Checkout AI sets a new benchmark for best-practice retailing by providing Endeavour Group’s trade partners with access to retail insights to inform product innovation, ranging, and localised demand forecasting.

For suppliers, that means access to the same category view their buyer is looking at — how their range performs against the whole market, what shoppers are buying alongside it, and where demand is heading. Customer insights that were previously out of reach are now available to all trade partners, with the platform built around the decisions that matter most: ranging, NPD, and promotional planning.

It is one example of how Quantium works across industries, pairing an organisation’s own data and AI to put decision-ready intelligence in front of the people who need it.

Jayne Hrdlicka, CEO and Managing Director of Endeavour Group, said: “We are customer-led and data-driven. Opening direct access to deep shopper analytics is the single best way to drive mutual growth, foster agility, and bring positive innovation back to the Australian beverage sector.”

Kylie Gleeson, Group Executive and Global Head of Retail & Consumer at Quantium, said: “Distilled Data, powered by Q.Checkout AI, is arguably the most transformative insights platform the drinks industry has seen in decades.”

Trade partners can access the platform from October 2026. To see what it could mean for your business or to book a demo, talk to our team.