What is Q.Checkout?
Q.Checkout is a world class insights tool that allows you to understand your customers at an unparalleled level, by performing in-depth analysis of category, brand and product performance.
The tool explores trends and develops insights to gain a competitive advantage through better understanding customer behaviour.
- 10 million customers – unlock insights from Australia’s largest retailer
- Understand your category like never before
- Identify the key metrics that are driving category performance
- Understand how category performance is shifting over time
- Identify whether your category or brand performance is being driven by new customers, switching, or increased existing customer spend
- Optimise your range
- Identify your best and worst performing products within your range across a variety of performance metrics, including customer loyalty
- Understand different customer needs, identify range gaps and layout opportunities
- Measure the performance of recent product launches
- Get to know your customer
- Understand your key customer segments
- Create your own bespoke segments and monitor performance over time
- Optimise the category product mix and identify opportunities for NPD
- Enhance your media targeting capabilities
- Enhance your promotional strategy
- Understand how promotions drive category performance
- Measure your promotional performance by customer type
- Understand how promotions have performed across specific stores and seasons