Q.Panel is a unique shopper insights solution combining the power of Woolworths’ shopper data and Quantium’s unparalleled analytics for insights into the what, where, when and why shoppers buy.
What is Q.Panel?
Answer your most complex questions with Q.Panel – Australia’s premier panel and insights solution.
Q.Panel enables you to ask questions of Woolworths’ shoppers to uncover their wants and needs and validate what they claim against actual purchasing behaviour.
Key benefits
- Combine shopper survey results with best-in-class analytics to:
- Uncover hidden behaviours
- Discover shopper motivations
- Test complex hypotheses
- Pinpoint and target respondent shoppers from a panel of 90k plus Woolworths shoppers based on actual purchasing behaviour
- Translate insight into action by deepening your category conversations with Woolworths
Download the Q.Panel brochure