Trusted by the world's leading retailers

Direct retailer
data

Real customer data from genuine retailer partnerships, of what shoppers actually bought.

25 billion+
transactions

Verified purchase data across grocery, convenience, and value retail, analysed every year.

23 years of
advanced analytics

Built and applied in your industry, not adapted from a generic platform.

How we help

Understand your category

See what is driving performance by product, store, and shopper segment, and identify where growth is coming from and where it is at risk.

Know your shopper

Move beyond claimed behaviour to understand what shoppers actually buy, and target your most valuable segments with greater precision.

Optimise your assortment

Build evidence-based ranging proposals backed by real loyalty data, penetration trends, and in-store competitor performance.

Sharpen your promotional strategy

See what your promotions really deliver. Model scenarios before you commit spend, and cut the mechanics that move volume without building base sales.

AI is optimising every stage of business

AI sits at the core of what we build, not as a bolt-on feature added to existing products, but as the future of how commercial intelligence gets used across our products and platforms. For FMCG / CPG teams, that means AI integrated with real retailer transaction data and built specifically around the workflows your category, sales, brand, marketing and insights teams rely on every day.

Products

Your central analytics hub for category, brand, and product performance, built on real retailer transaction data and designed for your commercial conversations.

Available markets: AUS | NZ | UK | US


Ask a question in natural language, get a commercial recommendation in minutes. Your AI-powered commercial companion.

Coming to additional markets. Talk to our team about early access.