FMCG / CPG
Make better product, pricing and marketing decisions that transform returns. Target consumers one-on-one, and at scale.
Harnessing the power of Q, we help brands engage their customers as unique individuals at scale: delivering an unrivalled understanding of what they want, when and how they want it, and the price they are willing to pay.
Our products and bespoke AI decision engines help brands make better product, pricing and marketing decisions that transform returns.
Our world-class data ecosystem comprises billions of genuine transactions recorded over many years. It will enrich your understanding of consumers, helping pinpoint the drivers of past behaviour and predict their future needs.
Q’s unique personalisation capability enables brands to target consumers at scale, focusing marketing and price investments where they are most effective.
Through Woolworths Targeted Media, we help brands target up to 10.5 million shoppers representing more than 80% of Australian households one-on-one, with the right message, in the right place and at the right time direct or via their preferred channel.
Our products set Woolworths suppliers up for success, helping them talk the same language and partner for shared success.
|Q.Checkout is a world-class insights tool that allows you to understand your customers at an unparalleled level, by performing in-depth analysis of category, brand and product performance. Read more here.|
|Q.Promotions provides a comprehensive analysis of promotional performance, enabling suppliers to execute a more profitable future promotional strategy. Read more here.|
|Q.Shelf harnesses data science to power better range and space decisions for retailers and suppliers. Q.Shelf currently comprises two key modules: Customer Decision Tree and Diagnose Range. Read more here.|
|Q.Supply focuses on revenue efficiency within the supply chain. Read more here.|
|Q.Shopper identifies high-priority shoppers in the department, based on frequency and spend, and profiles their behaviour in the subcategory to drive range, promotions and pricing strategy. Read more here.|