What is Q.Promotions?
Q.Promotions enables retailers and suppliers to understand whether their past promotions have achieved sufficient or expected sales, unit and profit uplifts and inform future promotional plans.
Promotional Effectiveness Tool (PET) enables both parties to make the best promotional decisions that maximise sales and profit uplifts for product and category.
- Optimise promotional effort – make the best promotion decisions at a range
of price points and avoid ineffective promotions
- Drive up quality of promotions and deliver the best outcomes for the product and category
- Align supplier and retailer to one source of truth that delivers best outcomes for all parties
- Deliver an increase in incremental sales and profit
- Plan effectively around category and product seasonality