What is Q.Audience?
Q.Audience is a web-based self-serve portal for marketers in the banking industry. It is a module of Quantium’s transactional cleansing A.I. tool, Q.Refinery. Q.Refinery turns your existing raw, unstructured transaction data into an enterprise-grade asset. Q.Audience provides your marketers with the most relevant customer profiles, actionable insights and audiences to help them achieve their goals of increased customer retention, acquisition and lifetime value. By using transaction data you can create more relevant segmentations, deep dive into your customers lifestyles and interests and better target owned and paid campaigns.
- Accelerates your journey to a customer centric, personalised marketing approach
- Moves beyond product and income segmentations
- Transaction data shows key triggers such as first child or booking a holiday
- Puts insights into the hands of your decision makers
- Improved decision making by making insights widely available
- Liberates internal data science team to work on higher value endeavours
- Increases velocity of campaign and creative execution
- Automated campaign recommendations for your high value opportunities
- Better understand your key customers with rich customer profiles
- Reduce reliance on third party data
- Use your own customer data to better segment and profile your customers
- Protect yourself against the death of third party cookies
- Use your own customer data to better segment and profile your customers.