Q.Audience accelerates the banking industry’s move to personalisation by transforming customer transactional data into customer profiles, actionable insights and audiences

Key benefits

  • Accelerates your journey to a customer centric, personalised marketing approach
    • Moves beyond product and income segmentations
    •  Transaction data shows key triggers such as first child or booking a holiday
  • Puts insights into the hands of your decision makers
    • Improved decision making by making insights widely available
    • Liberates internal data science team to work on higher value endeavours
  • Increases velocity of campaign and creative execution
    • Automated campaign recommendations for your high value opportunities
    • Better understand your key customers with rich customer profiles
  • Reduce reliance on third party data
    • Use your own customer data to better segment and profile your customers
    • Protect yourself against the death of third party cookies
    • Use your own customer data to better segment and profile your customers.
Download the Q.Audience brochure