Asda and Quantium announce exclusive data partnership

Tuesday, 26 October 2021

Supermarket Asda has partnered with data science leader Quantium to launch a new strategic partnership that will enable Asda and its suppliers to better understand customers and meet their needs even more effectively.

The new partnership will combine Asda’s existing insights and data assets with new products and services supporting data-led decision making across each of product development, range, price and promotions, driving total customer experience and therefore sales.

The announcement was recently shared to 150 of Asda’s biggest suppliers at their annual supplier conference. Quantium Checkout, Asda’s new Customer Insight Platform, will be made available to a select number of suppliers later this year, with a wider roll out scheduled for Q1 2022.

Derek Lawlor, Chief Merchandising Officer said; “Asda has always been focused on customer-led decision making – but our partnership with Quantium will allow us to take this to a new level with world-class data-led insight, products and services.

“Quantium have an incredibly strong track record of supporting retailers from around the world in driving business growth through data led decision making – and we look forward to sharing this exciting new stage in our journey with them and our suppliers.”

Quantium’s dedicated UK team will actively engage suppliers around the launch of Quantium Checkout to ensure that the opportunity to create a more personalised and rewarding customer experience is fully realised.

Quantium is proud to be globalising this suite of tools, which have been the subject of significant investment and development over the last eight years, and which have been successfully deployed with major retailers and suppliers in Australia and New Zealand.

Riyadh Bhyat, Head of EMEA said: “We are delighted to have been chosen by Asda to work together on this important partnership. Asda is an iconic retailer entering an exciting new chapter and we are thrilled to support its ambitious growth agenda.

“We look forward to bring our capabilities to bear in support of Asda’s data strategy to the benefit of their customers and suppliers. We are particularly excited to build new relationships with UK suppliers and offer them world-class data solutions and new thinking at such an exciting time in retail.”


Media enquiries:

Asda – Tori Pourzand ( or 07709486190)

UK – Stephen Benzickie, Hydra Strategy ( or +44 7740 038 929)

Australia – James Tait, Res Publica ( or +61 400 304 147)


Find out more about Quantium Checkout