Key benefits

• Unlock powerful customer and range insights  
  • Understand performance of your range with unprecedented depth
  • Identify key metrics driving range performance
  • Track how range performance shifts over time
  • Determine whether your range or brand performance is being driven by new customers, switching behaviour, or increased existing customer spend

• Optimise your product range
  • Identify best and worst performing products within your range across multiple performance metrics, including customer loyalty
  • Understand diverse customer needs, identify range gaps and layout opportunities
  • Measure the performance of recent product launches
  • Compare product performance across different segments and locations

• Understand your customer
  • Understand your key customer segments
  • Create your own bespoke segments and monitor performance over time
  • Optimise the category product mix and identify opportunities for NPD
  • Enhance your media targeting capabilities across diverse customer demographics

• Enhance promotional strategy
  • Understand how promotions drive range performance
  • Measure your promotional performance by customer type
  • Analyse how promotions perform across specific stores, seasons, and locations
  • Develop targeted promotional strategies based on consumer behaviour

• Drive business collaboration
  • Provide valuable range insights across your business ecosystem
  • Support joint business planning with data-driven recommendations
  • Demonstrate range expertise to strengthen partnerships
  • Develop market-specific strategies aligned with business objectives