Q.Centre is made up of four modules that offer a range of benefits

• Customer View
  • Customer View provides an in-depth understanding of your customers to help drive marketing strategy, calendar planning and campaign execution
  • Customer View uses Quantium’s customer segmentation – Q.Segment Crowds to tell you:
    • Which customer segments are in your trade area?
    • Which segments are you strong in, and which segments are growth opportunities?
  • Craft the right marketing messages by knowing your customers and activate against your most valuable segments directly through Quantium’s media partners.

• Centre Profile
  • Centre Profile allows you to create data-driven fact sheets for your centre
  • You can use Centre Profile to elevate conversations and market your centre to current and prospective retailers, as well as investors
  • Centre Profile includes your top customer segments, highlights the opportunity in your trade area, and provides a measure of customer engagement with your centre
  • Metrics provided in Centre Profile are contextualised with relevant benchmarks.

• Market Monitor
  • Market Monitor allows you to track your market share over time, compare it to benchmark and understand the key drivers of change
  • You can monitor the competitive landscape in your trade area and respond to threats.

• Data Explorer
  • Data Explorer is designed for analyst-type users
  • It surfaces granular, historic data in a BI Tool to answer strategic or specific questions for a centre or portfolio.