A consumer segmentation currency which identifies audiences at every stage of the marketing funnel.

Key benefits

  • Shift from meaningless demographic audience definitions to purchase based definitions aligned to your brand
  • Access to Crowds – Australia’s first purchase based marketing segmentation, addressable at the customer level
  • Find the exact same audience across all of our partners and products
  • Various levels of granularity depending on the campaign objective
  • Develop bespoke Q.Segments based on your campaign objective
Download the Q.Segments brochure