A consumer segmentation currency which identifies audiences at every stage of the marketing funnel.
What is Q.Segments?
Q.Segments recommends high-value profiles using household transaction data to enable marketers to connect with the customers that best meet their campaign objectives.
Q.Segments includes Australia’s first lifestyle segmentation based entirely on real-world transactions – Crowds.
Click here for more information on Crowds.
Key benefits
- Shift from meaningless demographic audience definitions to purchase based definitions aligned to your brand
- Access to Crowds – Australia’s first purchase based marketing segmentation, addressable at the customer level
- Find the exact same audience across all of our partners and products
- Various levels of granularity depending on the campaign objective
- Develop bespoke Q.Segments based on your campaign objective
Download the Q.Segments brochure